ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
ABSTRACT
The study analysed the perception on moral values Among Senior Secondary School Students in Kaduna State, Nigeria. The study had...
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This study investigated the influence of hostel squatting on academic performance, interp...
Background to the Study.
Early childhood education is largely a post-colonial development. The semblanc...
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Corruption has deep root in Nigeria society from the family to the government quarters with effect been the une...
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The study focused on the impact of two teaching style on the academic performance of junior secondary sch...
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The Child’s Rights Act 2003 (CRA) is a product of International and Regional legal frameworks on the rights of the child a...
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Although better known for its sunny skies, Nigeria suffers devastating flooding. This book explores a fasci...
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This study examined unique selling point (USP) and customer patronage in business organization. The hospitality...
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The study software piracy in Nigeria aimed to examine the causes of software piracy in Nigeria, to determine th...
ABSTRACT
Drug and substance abuse threatens and tends to derail these noble strides by demotivating the students in lear...