ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
ABSTRACT
This study investigated the chronic toxicity of African Mesquite tree (Prosopis africana) extr...
Abstract: THE IMPACT OF COST CONTROL STRATEGIES FOR PROJECT MANAGEMENT
This study examines the impact of cost control strategies on proje...
THE INFLUENCE OF DIGITAL INNOVATION ON BUSINESS STRATEGIES
This study aims to: (1) explore the relationship between digital innovation an...
ABSTRACT
The study was designed to determine the impact of home delivery on pregnant females of Sabon Gari Kaduna South...
ABSTRACT
The aim of this investigation was to identify the roles...
Statement of the Problem
Most widely used management style in the construction industry has involved management by threat. Construction w...
ABSTRACT
The study examined the effect of divorce on the academic achievement of students. The design of this study was...
ABSTRACT
The main purpose of this study was to evaluate the implementation of Gifted Education Programme in Nigeria and draw implications...
ABSTRACT
This study was conducted to determine societal perceptional teaching and teachers’ dedication to work usi...
ABSTRACT
This research investigated how the sweetness of sugar substitute compares to the sweetness of sugar. In this research different...